About Us

Bringing On Smiles With Great Value

Every day, we deliver value and quality on daily, home and personal essentials so our customers can spend less and enjoy life a little more.


The Ninso brand is more than how our logo, stores or communications look. Our whole brand experience is about giving our customers something to smile about wherever they meet us!


We believe quality goods should be kind on customers’ wallets. We always make sure there’s something for everyone. We want shoppers to feel happy every time they shop at Ninso.

The History of Ninso

Ninso was established in KLUANG JOHOR in 2017 and has now grown to a strong number of 98 outlets, 2 wholesale outlet (East Malaysia) throughout West and East Malaysia.


Most Ninso outlets have an average number of 15,000 SKU and an average square feet of 13,000 sq ft, providing ample of spaces and variety to allow customers to have an enjoyable shopping experience. From food products to beverage drinks, household to hardware, electrical, furnishing, car accessories, stationery, toys, cosmetics and living plants – our customers are always spoilt for choices.

Our Mission

To provide everything that you are looking for, at the most valuable price with the most excellent service.

Our Vision

To be the best at what we do from the quality of the goods, to the friendliness of our employees; from the locations of our outlets, to the service we provide.

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Outlet stores throughout East & West Malaysia
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Wholesale Outlets
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Average square feet per store
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Average no. of SKUs

Meet the Ninso Friends

Nik

Nik leads the close-knit crew of Ninso Friends. Always there to save the day (and Ninso customers' money) in the nick of time. Nik is the responsible, savvy big brother to his wacky buddies.

Nom-nom

Nom-nom is always looking for things to eat. Even when he's not really hungry. His favourite food is noodles.

Simon

Simon is the smartest of the Ninso friends. The crafty-but-not-evil genius is secretly planning to turn Ninso into a bookstore.

Tuff

Tuff acts all gruff, but he's really all fluff at heart. The second oldest after Nik, he looks out for his friends, especially little q.

q

The smallest and cutest of the Ninso Friends, this 'q-rious' toy block simply known as 'q' follows Nom-Nom and Tuff everywhere.

Pew Pew

Pew Pew is always up to something. Loud and rowdy, he often yells "pew-pew" to annoy everyone but Mimo.

Mimo

Sweet, shy Mimo was named after a special plant. This gentle wallflower is the only one noisy, rowdy Pew Pew listens to.